Every lead captured. Every lead followed up.
We turn your next show, stand or event into a pipeline. We set it all up, brief your team, and you come home with leads that turn into sales. Not a pile of business cards.
Ten events. Same results.
It started as a test at a show in Birmingham. At the Ploughing Championships, a family-run fuel business took a €2,700 outdoor stand for three days. Every single lead got a follow-up. Then we ran it again, and again.
- 01BirminghamThe test run.
- 02The PloughingHuge results. The numbers are below.
- 03 to 09Seven more eventsDifferent crowds. Same results.
- 10ParenTalk wellness eventDublin.
- NextCIPDComing up.
What we set up.
Everything your stand needs, in the order it needs it. No new software.
- Lead captureA QR code sign-up form, stand signs and a tablet sign-up screen. Nothing on paper.
- Lead scoringEvery lead sorted on the spot: bought on the day, hot, or just wants information.
- 72-hour follow-upA follow-up sequence written for your business, ready to go out while your stand is still fresh in their mind.
- Show offerA show-only offer that gives people a reason to act now, not "sometime".
- Team briefingWe walk your stand team through it before the doors open, so everyone captures leads the same way.
- Results trackerLeads, follow-ups, sales and the return on your stand, in one place.
How it runs.
- 1
Two weeks out
We set up your sign-up form, signs, show offer and follow-up emails.
- 2
Before the doors open
We brief your team. Everyone knows how to capture and score a lead.
- 3
Within 72 hours
The follow-up goes out. Hot leads get a call first.
- 4
After the event
The tracker shows exactly what your stand returned. Reuse it all for the next one.
Is it for you?
Yes, if you
- Take a stand at trade shows, markets, open days or conferences
- Come home with leads and lose half of them by Friday
- Want to know what your stand actually returned
Not yet, if you
- Don't meet customers in person
- Have no events in the next few months
- Need a full CRM rebuild first (talk to us about that)
Rather set it up yourself?
The Event Lead Pack is the same system as a step-by-step kit. Templates, the follow-up emails, the scoring sheet, the results tracker and short video walkthroughs. Set it up in an afternoon.
Questions.
What does it cost?
Every event is different, so we price it to yours. You get a clear price before anything starts. If you'd rather do it yourself, the Event Lead Pack is €297.
How far ahead should we start?
At least two weeks before the event. More time is better, especially if your team is new to it.
Is it only for trade shows?
No. It works anywhere you meet people in person: shows, markets, open days, conferences and networking nights.
Do we need new software?
No. We build it on everyday tools you probably have already, like a form builder, your email and a spreadsheet.
Can we use it again?
Yes. Once it's set up, it's yours for every event after. We'll show your team how to reset it.
Your next event pays for itself.
Tell us the event and the date. We'll come back within one working day with a plan and a price.